I prioritize marketing tasks based on the impact they will have.
Example #1
When I work with a client who has had problems with other marketers, I focus on tasks that yield quick results. These results may not double their business, but they help build trust. I share the plan, do the work, and achieve success.
This short-term trust lays the groundwork for their support on bigger strategies later.
Example #2
If I promised a project in 7 days but my team needs my input on other tasks first, I focus on those. Finishing these tasks helps my team start their work while I continue on my project.
This way, the whole team moves ahead, often creating a bigger impact than if I focused only on my project. Plus, if I need help to finish, my team is more likely to want to assist, which is vital no matter your role.