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How To Improve Your Digital Marketing Resume

How To Improve Your Digital Marketing Resume

When trying to get a digital marketing job, your resume is one of the most important pieces. Without a good resume, it's going to be difficult for you to get a job interview. And without the interview, you won't have a job.

So in this post, you're going to learn how to improve your digital marketing resume. I'm going to tell you what I believe to be two of the best changes you can make to your resume (outside of getting more relevant work experience).

So, let's dive in.

1. Make It Short

A lot of people think that by packing a resume with as many jobs and experience as possible, they'll look more qualified and hard-working. Sadly, that's not the case. When I receive a resume and it's longer than 2 pages I initially think:

  1. The person submitting lacks the ability to prioritize their job experience.
  2. Their resume is average with little relevant experience. They're basically trying to fake it until they make it.

Is a long resume bad?

No, it's not inherently bad. However, a shorter resume is more attractive to the people reviewing your resume. For example, when hiring, I typically go through several different resumes per day depending on what I'm hiring for. It's much easier for me to look over a short resume than a long resume.

It's also not uncommon for me (and other people hiring) to push longer resumes to the side. And if that company uses a resume sorting system, it's possible that your resume may get overlooked if that system sorts by resume page length.

How do you shorten your resume?

It's simple and straightforward. Remove any information on your resume that's not relevant to digital marketing (which we'll talk about below)

2. Keep It Relevant

If you're applying for an entry-level digital marketing job, a relevant resume is usually a short resume. Now, if you're applying for a more senior role, a longer resume may be necessary in order to prove that you're qualified for the position.

How do you shorten your resume

Your resume should only include information that can be helpful for the position you're applying for. For example, if you're a cashier at Wendy's, unless you've learned skills or have responsibilities that can be applicable for digital marketing, you don't need to include that on your resume.

The same goes for your education. If you went to college, you probably don't need to have your high-school listed as education as well. And if you're like me and you didn't go to college, list other sources of education such as courses and books (I don't list any education on my resume - I focus on certifications and experience).

By making your resume relevant, you're making it more effective at its main purpose - getting a job interview. A short and relevant resume is much more impressive than a long resume that's 75% relevant.

What Are Your Tips?

I didn't talk about other topics around improving your resumes such as layout, font-size, color, and etc.. Not because they're not important, but mainly due to those being much harder to mess up when compared to keeping your resume short and relevant.

So, I'm curious to hear what your top two tips would be for someone trying to improve their digital marketing resume. Leave a comment below and let me know.

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